# | Brand | Valore del Brand | 1-Yr Value Change | Reddito del Brand | Settore |
1 | Apple | $241,2 B | 0,17 | $260,2 B | Technology |
2 | $207,5 B | 0,24 | $145,6 B | Technology | |
3 | Microsoft | $162,9 B | 0,3 | $125,8 B | Technology |
4 | Amazon | $135,4 B | 0,4 | $260,5 B | Technology |
5 | $70,3 B | -0,21 | $49,7 B | Technology | |
6 | Coca-Cola | $64,4 B | 0,09 | $25,2 B | Beverages |
7 | Disney | $61,3 B | 0,18 | $38,7 B | Leisure |
8 | Samsung | $50,4 B | -0,05 | $209,5 B | Technology |
9 | Louis Vuitton | $47,2 B | 0,2 | $15 B | Luxury |
10 | McDonald's | $46,1 B | 0,05 | $100,2 B | Restaurants |
11 | Toyota | $41,5 B | -0,07 | $187 B | Automotive |
12 | Intel | $39,5 B | 0,02 | $72 B | Technology |
13 | NIKE | $39,1 B | 0,06 | $39,3 B | Apparel |
14 | AT&T | $37,3 B | -0,1 | $151,2 B | Telecom |
15 | Cisco | $36 B | 0,04 | $50,6 B | Technology |
16 | Oracle | $35,7 B | 0,11 | $39,1 B | Technology |
17 | Verizon | $32,3 B | 0,02 | $131,9 B | Telecom |
18 | Visa | $31,8 B | 0,18 | $23 B |
Financial Services
|
19 | Walmart | $29,5 B | 0,12 | $341 B | Retail |
20 | GE | $29,5 B | -0,14 | $76,6 B | Diversified |
21 | Budweiser | $28,9 B | 0,06 | $11,2 B | Alcohol |
22 | SAP | $28,6 B | 0 | $30,9 B | Technology |
23 | Mercedes-Benz | $28,5 B | -0,14 | $121,7 B | Automotive |
24 | IBM | $28,2 B | -0,1 | $77,1 B | Technology |
25 | Marlboro | $26,8 B | -0,06 | $25,1 B | Tobacco |
26 | Netflix | $26,7 B | 0,72 | $20,2 B | Technology |
27 | BMW | $25,9 B | -0,13 | $93,4 B | Automotive |
28 | American Express | $25,1 B | -0,03 | $43,6 B |
Financial Services
|
29 | Honda | $24,5 B | -0,05 | $126,2 B | Automotive |
30 | L'Oréal | $22,8 B | 0,23 | $11,7 B |
Consumer Packaged Goods
|
31 | Gucci | $22,6 B | 0,22 | $10,8 B | Luxury |
32 | Hermès | $21,6 B | 0,19 | $7,7 B | Luxury |
33 | Nescafe | $20,4 B | 0,14 | $9,2 B | Beverages |
34 | Home Depot | $19,2 B | 0,06 | $110,2 B | Retail |
35 | Accenture | $19,1 B | 0,15 | $43,2 B |
Business Services
|
36 | Pepsi | $18,2 B | -0,03 | $9,3 B | Beverages |
37 | Starbucks | $17,8 B | 0,05 | $26,5 B | Restaurants |
38 | Mastercard | $17,3 B | 0,23 | $16,9 B |
Financial Services
|
39 | Frito-Lay | $16,3 B | 0,11 | $12,2 B |
Consumer Packaged Goods
|
40 | IKEA | $15,8 B | 0,03 | $46,2 B | Retail |
41 | Zara | $14,7 B | 0,09 | $21,9 B | Retail |
42 | Gillette | $14,5 B | -0,13 | $6 B |
Consumer Packaged Goods
|
43 | HSBC | $14,4 B | 0,12 | $94,3 B |
Financial Services
|
44 | Audi | $13,8 B | -0,03 | $59,6 B | Automotive |
45 | J.P. Morgan | $13,7 B | 0,11 | $52,6 B |
Financial Services
|
46 | Deloitte | $13,5 B | 0,09 | $46,2 B |
Business Services
|
47 | Sony | $13,3 B | 0,18 | $63 B | Technology |
48 | UPS | $13,3 B | 0,05 | $74,1 B | Transportation |
49 | Bank of America | $13,2 B | 0,14 | $97,5 B |
Financial Services
|
50 | Chase | $13,1 B | 0,12 | $64,9 B |
Financial Services
|
51 | Adidas | $12,9 B | 15% | $24,5 B | Apparel |
52 | Chanel | $12,8 B | 42% | $13,7 B | Luxury |
53 | Siemens | $12,7 B | -8% | $97,2 B | Diversified |
54 | Nestle | $12,3 B | -2% | $7,9 B |
Consumer Packaged Goods
|
55 | CVS | $12,3 B | -10% | $187,2 B | Retail |
56 | Cartier | $12,2 B | 14% | $6,2 B | Luxury |
57 | Porsche | $12,1 B | 10% | $31,9 B | Automotive |
58 | ESPN | $11,9 B | -9% | $11,4 B | Media |
59 | Citi | $11,8 B | 4% | $103,5 B |
Financial Services
|
60 | Wells Fargo | $11,8 B | -16% | $103,9 B |
Financial Services
|
61 | Adobe | $11,5 B | 10% | $9 B | Technology |
62 | Pampers | $11,5 B | 8% | $8,6 B |
Consumer Packaged Goods
|
63 | Corona | $11,4 B | 13% | $7,5 B | Alcohol |
64 | T-Mobile | $11,4 B | 20% | $45,3 B | Telecom |
65 | Ebay | $11,3 B | 7% | $8,6 B | Technology |
66 | Chevrolet | $11,3 B | 5% | $77,5 B | Automotive |
67 | PayPal | $11,3 B | 24% | $17,5 B | Technology |
68 | Ford | $11,2 B | -14% | $148,1 B | Automotive |
69 | Red Bull | $11,1 B | 12% | $6,8 B | Beverages |
70 | PwC | $11 B | 6% | $42,4 B |
Business Services
|
71 | HP | $11 B | -12% | $58,8 B | Technology |
72 | Colgate | $10,7 B | 4% | $5,4 B |
Consumer Packaged Goods
|
73 | Fox | $10,6 B | -13% | $12,4 B | Media |
74 | Lowe's | $10,5 B | 13% | $72,1 B | Retail |
75 | Lancôme | $10,4 B | 22% | $7,1 B |
Consumer Packaged Goods
|
76 | H&M | $10,4 B | -10% | $24,6 B | Retail |
77 | Lexus | $10,3 B | 8% | $25,3 B | Automotive |
78 | Santander | $9,7 B | 6% | $99,8 B |
Financial Services
|
79 | Costco | $9,5 B | 8% | $148,8 B | Retail |
80 | Rolex | $9,5 B | 5% | $5,2 B | Luxury |
81 | Hyundai | $9,5 B | 17% | $96,1 B | Automotive |
82 | Danone | $9,3 B | 1% | $11 B |
Consumer Packaged Goods
|
83 | Heineken | $9,3 B | 7% | $6,7 B | Alcohol |
84 | Uniqlo | $9,2 B | 6% | $17,2 B | Apparel |
85 | Goldman Sachs | $8,9 B | -1% | $56,4 B |
Financial Services
|
86 | Hennessy | $8,9 B | $2,8 B | Alcohol | |
87 | Nintendo | $8,8 B | $11,8 B | Technology | |
88 | AXA | $8,8 B | $115,9 B |
Financial Services
|
|
89 | Allianz | $8,8 B | 7% | $130,4 B |
Financial Services
|
90 | Dell | $8,7 B | 6% | $79,5 B | Technology |
91 | Caterpillar | $8,6 B | 4% | $53,8 B |
Heavy Equipment
|
92 | LEGO | $8,6 B | 6% | $5,8 B | Leisure |
93 | Huawei | $8,5 B | 6% | $188,6 B | Technology |
94 | John Deere | $8,4 B | 5% | $39,4 B |
Heavy Equipment
|
95 | UBS | $8,3 B | $34,2 B |
Financial Services
|
|
96 | KFC | $8,3 B | -2% | $27,9 B | Restaurants |
97 | Burger King | $8,2 B | $22,9 B | Restaurants | |
98 | EY | $8 B | $36,4 B |
Business Services
|
|
99 | FedEx | $7,9 B | -4% | $69,2 B | Transportation |
100 | Volkswagen | $7,9 B | $111,8 B | Automotive |
![](https://forbes.it/wp-content/uploads/2024/05/brands3.webp)