Chi sono i 50 direttori marketing più influenti del mondo nel 2020

Come ogni anno Forbes ha pubblicato la lista dei 50 Cmo più influenti del mondo. La classifica è stata elaborata estrapolando dati da notizie, siti e web e social network per misurare l’influenza, e collaborando con partner di ricerca come Sprinklr e LinkedIn.

Quest’anno sono stati presi in considerazione 427 Cmo. Per entrare nella Top 50, un Cmo deve avere dei valori del 20% più alti degli altri suoi omologhi per quanto riguarda diversi indicatori come l’influenza personale, industriale o interna, o mostrare una visibilità di impatto straordinario sulla discussioni attorno al Covid-19 o al movimento Black Lives Matter.

Ecco la lista per il 2020:

#1 Phil Schiller –Senior VP of Worldwide Marketing, Apple

#2 Stephanie McMahon – Chief Brand Officer, WWE

#3 Fernando Machado – Global CMO, Restaurant Brands International

#4 Jens Thiemer – Senior Vice President of Customer and Brand, BMW

#5 Olivier François – Global President of Fiat Brand and CMO FCA Group, Fiat Chrysler Automobiles

#6 Julia Goldin – Global CMO, Lego

#7 Ann Lewnes – Exec VP and CMO, Adobe

#8 Lorraine Twohill – CMO, Google

#9 Chris Capossela – CMO, Microsoft

#10 Marc Pritchard – Chief Brand Officer, Procter & Gamble

#11 Alicia Tillman – Global CMO, SAP

#12 Magali Noe – Chief Digital Officer, CNP Assurances

#13 Leslie Berland – Chief Marketing Officer and Head of People, Twitter

#14 Mayur Gupta – CMO, Freshly

#15 Lynne Biggar – Chief Marketing and Communications Officer, Visa

#16 Ana Andjelic – CMO, Mansur Gavriel

#17 Jochen Sengpiehl – CMO, Volkswagen AG

#18 Raja Rajamannar – Chief Marketing and Communications Officer, Mastercard

#19 Antonio Lucio – Global CMO, Facebook

#20 Andrea Zahumensky – CMO, KFC

#21 Minjae Ormes – CMO, Visible

#22 Joy Howard – CMO, Dashlane

#23 Dara Treseder – Chief Marketing and Communications Officer, Carbon

#24 Mo Katibeh – Chief Product and Platform Officer, AT&T Business

#25 Nancy Daniels – Chief Brand Officer, Discovery and Factual, Discovery

#26 Ryan Bonnici – CMO, G2

#27 Jackie Lee-Joe – CMO, Netflix

#28 Brie Carere – Executive Vice President, Chief Marketing and Communications Officer, FedEx

#29 Melissa Hobley – Global CMO, OKCupid

#30 Jennifer Sey – CMO Global Brands, Levi Strauss & Co

#31 Kieran Hannon – CMO, Openpath

#32 Stephanie Buscemi – EVP and CMO, Salesforce

#33 Jill Baskin – CMO, Hershey

#34 Diego Scotti – Exec VP and CMO, Verizon

#35 Sally Susman – Executive Vice President and Chief Corporate Affairs Officer, Pfizer

#36 Sara Spivey – CMO, Braze

#37 Kevin Warren – CMO, UPS

#38 Michelle Peluso – Senior VP of Digital Sales and CMO, IBM

#39 Ravi Santhanam – CMO, HDFC Bank

#40 Heidi Browning Pearson – Exec VP and CMO, NHL

#41 Morgan Flatley – U.S. CMO, McDonald’s

#42 Meredith Verdone – CMO, Bank of America

#43 Vineet Mehra – Global CMO and Chief Customer Officer, Walgreens Boots Alliance

#44 John Dillon – Chief Brand Officer and Exec VP, Denny’s

#45 Jen Rubio – President and Chief Brand Officer, Away

#46 Nick Ragone – Exec VP and Chief Marketing and Communications Officer, Ascension

#47 Rick Gomez – Chief Marketing, Digital and Strategy Officer, Target

#48 Gerri Elliott – Chief Sales and Marketing Officer, Cisco

#49 Deborah Wahl – Global CMO, GM

#50 Marcel Marcondes – U.S. CMO, Anheuser-Busch