Come ogni anno Forbes ha pubblicato la lista dei 50 Cmo più influenti del mondo. La classifica è stata elaborata estrapolando dati da notizie, siti e web e social network per misurare l’influenza, e collaborando con partner di ricerca come Sprinklr e LinkedIn.
Quest’anno sono stati presi in considerazione 427 Cmo. Per entrare nella Top 50, un Cmo deve avere dei valori del 20% più alti degli altri suoi omologhi per quanto riguarda diversi indicatori come l’influenza personale, industriale o interna, o mostrare una visibilità di impatto straordinario sulla discussioni attorno al Covid-19 o al movimento Black Lives Matter.
Ecco la lista per il 2020:
#1 Phil Schiller –Senior VP of Worldwide Marketing, Apple
#2 Stephanie McMahon – Chief Brand Officer, WWE
#3 Fernando Machado – Global CMO, Restaurant Brands International
#4 Jens Thiemer – Senior Vice President of Customer and Brand, BMW
#5 Olivier François – Global President of Fiat Brand and CMO FCA Group, Fiat Chrysler Automobiles
#6 Julia Goldin – Global CMO, Lego
#7 Ann Lewnes – Exec VP and CMO, Adobe
#8 Lorraine Twohill – CMO, Google
#9 Chris Capossela – CMO, Microsoft
#10 Marc Pritchard – Chief Brand Officer, Procter & Gamble
#11 Alicia Tillman – Global CMO, SAP
#12 Magali Noe – Chief Digital Officer, CNP Assurances
#13 Leslie Berland – Chief Marketing Officer and Head of People, Twitter
#14 Mayur Gupta – CMO, Freshly
#15 Lynne Biggar – Chief Marketing and Communications Officer, Visa
#16 Ana Andjelic – CMO, Mansur Gavriel
#17 Jochen Sengpiehl – CMO, Volkswagen AG
#18 Raja Rajamannar – Chief Marketing and Communications Officer, Mastercard
#19 Antonio Lucio – Global CMO, Facebook
#20 Andrea Zahumensky – CMO, KFC
#21 Minjae Ormes – CMO, Visible
#22 Joy Howard – CMO, Dashlane
#23 Dara Treseder – Chief Marketing and Communications Officer, Carbon
#24 Mo Katibeh – Chief Product and Platform Officer, AT&T Business
#25 Nancy Daniels – Chief Brand Officer, Discovery and Factual, Discovery
#26 Ryan Bonnici – CMO, G2
#27 Jackie Lee-Joe – CMO, Netflix
#28 Brie Carere – Executive Vice President, Chief Marketing and Communications Officer, FedEx
#29 Melissa Hobley – Global CMO, OKCupid
#30 Jennifer Sey – CMO Global Brands, Levi Strauss & Co
#31 Kieran Hannon – CMO, Openpath
#32 Stephanie Buscemi – EVP and CMO, Salesforce
#33 Jill Baskin – CMO, Hershey
#34 Diego Scotti – Exec VP and CMO, Verizon
#35 Sally Susman – Executive Vice President and Chief Corporate Affairs Officer, Pfizer
#36 Sara Spivey – CMO, Braze
#37 Kevin Warren – CMO, UPS
#38 Michelle Peluso – Senior VP of Digital Sales and CMO, IBM
#39 Ravi Santhanam – CMO, HDFC Bank
#40 Heidi Browning Pearson – Exec VP and CMO, NHL
#41 Morgan Flatley – U.S. CMO, McDonald’s
#42 Meredith Verdone – CMO, Bank of America
#43 Vineet Mehra – Global CMO and Chief Customer Officer, Walgreens Boots Alliance
#44 John Dillon – Chief Brand Officer and Exec VP, Denny’s
#45 Jen Rubio – President and Chief Brand Officer, Away
#46 Nick Ragone – Exec VP and Chief Marketing and Communications Officer, Ascension
#47 Rick Gomez – Chief Marketing, Digital and Strategy Officer, Target
#48 Gerri Elliott – Chief Sales and Marketing Officer, Cisco
#49 Deborah Wahl – Global CMO, GM
#50 Marcel Marcondes – U.S. CMO, Anheuser-Busch
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